![]() It integrates super easily with Mailchimp (and other email tools like HubSpot and InfusionSoft). ![]() MailMunch lets you create beautiful opt-in forms for your WordPress without writing a single line of code. ![]() ContentOptin LiteĬontentOptin Lite is a great WordPress plugin that lets you create “content upgrades.” Essentially, there are call-out sections within an article where you can offer a visitor an “upgrade” like an ebook or a PDF of the article in exchange for their email address. It’s more advanced and robust, but it’s a bit more expensive as well. OptiMonk seems to be a tool favored by marketers and bloggers with a penchant for more powerful tools. If they scroll half way down the page, you can send a scroll triggered popup. If a visitor scrolls away as if they were going to exit out of your site, you can send an exit intent popup. OptiMonk is another big player in the behavioral targeting game. So no matter what your technology stack looks like, TypeForm can probably fit into it. The good thing is, TypeForm integrates with pretty much any email marketing tool or CRM. The tool is highly customizable when it comes to form fields, though it does lack the dynamic capabilities of more dedicated marketing solutions like the above. I use TypeForm for many things, from user feedback to market research and, of course, for lead capture as well. TypeForm makes beautiful forms with a great user experience. But it’s surprisingly effective when it comes to lead capture. You can use these surveys for more than just lead capture too – think about gaining insights on your customers, collecting feedback, and creating engaging content. Survey Anyplace offers a unique way of collecting leads: through fun and interactive quizzes and surveys. If you upgrade, you also unlock features like email marketing and automation, lead enrichment, and other interesting marketing features. Links in email signatures are the most overlooked and forgotten place to convert your email subscribers into paying customers. Hubspot even has a free email signature generator tool for newsletters as part of its suite. ![]() They too have free lead capture popups, but also web forms, a free CRM, autoresponder emails, and a WordPress plugin to make it easy to set things up. HubSpot Marketing Free also contains a variety of tools to help businesses grow, though a bit broader in purpose. They’re quite affordable and pretty commonly used among startups, small businesses, and blogs. They have a variety of different lead capture popups, from the basic exit intent all the way to scroll boxes and welcome mats. ![]() Their most popular products, and what they’re mainly known for, are for their popup tools. Sumo is a marketing technology company that makes several different tools that small businesses can use to grow. Here are a few of the best tools to build your email list. Luckily, there are several ways to do that (and the methods by which you can do so continue to expand with new technologies). Unfortunately, your competition also knows this, which is why you need a quality tool to help you gain the upper hand.Ĩ1% of SMBs are still using email as their primary customer acquisition channel, withĨ0% of SMBs are still using email for retention. To win the email marketing game, you first need to collect emails. Analytics and Optimization Tools Email List Building Tools ![]()
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